A Reflection from a Mass Communication Student of UNILAG.
“The rapid growth of science and technology continues to reshape the field of mass communication, making it necessary for media students to develop strong digital and scientific awareness.”
As a Mass Communication student,
I have come to understand that the field of media no longer exists in isolation from science and technology. Modern communication is deeply intertwined with technological advancements, which influence not only how news is produced but also how audiences consume and interpret information. The way information spreads today is faster, broader, and more complex than it was even a decade ago.
Denis McQuail emphasizes this when he states, “Mass communication is a powerful tool for shaping knowledge and public understanding.” For students like us, this means that understanding the technology behind information dissemination is crucial for responsible journalism.
Technology and Modern Communication.
Digital platforms such as YouTube, Facebook, and Instagram have transformed the way audiences access news. Ordinary citizens now have the power to share news instantly, which reduces the monopoly traditional media once had over information.
While this democratization of communication is positive, it also introduces new challenges. Social media can amplify misinformation, especially in areas involving science and health. During the outbreak of COVID-19, for instance, platforms were flooded with both educational content and dangerous myths. Many posts about treatments and preventive measures were shared without verification, demonstrating how critical scientific literacy is for communicators.
The Challenge of Misinformation
Melvin L. DeFleur notes that, “The media play an important role in influencing how people perceive social reality.” This is especially true in the context of public health crises. Journalists who lack a basic understanding of science may unintentionally spread false information, putting the public at risk. As future media practitioners, it is our responsibility to verify facts, consult credible sources, and translate complex scientific concepts into messages that the public can easily understand.
Artificial Intelligence and Media
Another significant change in modern media is the growing influence of artificial intelligence (AI). Companies such as OpenAI and Google are developing tools that help journalists automate certain tasks, from data analysis to content generation.
While AI can improve efficiency, it also raises ethical questions. Can AI replace human judgment? Will automation reduce critical thinking in news production? Marshall McLuhan reminds us, “The medium is the message.” The tools we use shape the way information is presented and received. Therefore, understanding technology is not just about using new tools, it’s about analyzing how they affect communication itself.
Why This Matters for Students
Science and technology are no longer separate from communication they are central to it. For Mass Communication students, understanding these fields ensures that we:
Verify scientific information before sharing it
Translate complex information into public-friendly language
Use technology responsibly to enhance, not replace, ethical journalism
As future journalists, we have a duty not only to report news but also to educate the public accurately, especially on issues involving science and technology.
In summary, the intersection of science, technology, and communication is unavoidable in today’s media environment. For Mass Communication students, developing technological awareness and scientific literacy is crucial for responsible journalism. By understanding the tools and concepts that shape modern communication, we can better serve the public, prevent misinformation, and uphold the credibility of our profession.
