Forming a sole proprietorship gives you the autonomy to define your goals, make all of the choices, and keep all of the profits. It's perfect for people who are independent or have a strong sense of passion for their work. You have the ability to change course swiftly, establish your own brand, and develop close bonds with customers. 

On the other hand, obstacles include taking on all risks, overseeing every facet of the company, and experiencing financial difficulty during lean times. The key to success is your capacity for role juggling, self discipline, and constant adaptation. Being your own boss has many benefits, but it can also have negative effects on work-life balance and strain.

 Still, it's a rewarding route to both financial and personal success for the motivated and independent.