This is the man you have seen but probably never heard of. He is the man behind most of the memorable moments in fashion. 

Law Roach is the 46-year-old stylist who put Céline Dion in a pink frothy millefeuille-esque coat on the cover of Vogue France, dressed the actor Hunter Schafer in little more than a feather at a 2023 Oscars party, and convinced the model Bella Hadid to wear solely vintage on the Cannes red carpet.

But his work with Zendaya, whom he first met when she was 14, helped turn the actor into a household name and led to Roach transcending the world of styling. Recently he cemented tenniscore as the biggest trend of the summer and making a suit of metal armour front page news.

When she was a young starlet, brands would not lend their clothes to Zendaya, so Roach dressed her in vintage pieces from his secondhand store in Chicago.

Ever since, he has embraced “method dressing”, putting Zendaya in a webbed embroidered gown for a Spider-Man premiere and a wet sand-inspired dress for the Venice premiere of Dune. Zendaya describes him as her “fashion soulmate, historian and constant inspiration”.

While most stylists usually remain behind the scenes, Roach has scaled the normal and catapulted himself into the spotlight as an “image architect". He walks the red carpet, is invited to sit in the front row at fashion week shows and has garnered his own legion of fans, even on social media, who chase him down the street for selfies.

He is releasing a book titled How to Build a Fashion Icon. It acts as a sort of DIY guide to becoming confident, sauced with personal anecdotes and inspirational quotes from powerful women including Oprah Winfrey. He writes: “Nothing fell in my lap, and certainly nothing came easy. Even though I didn’t see anyone who looked like me that had achieved what I wanted, I kept my eyes on the prize with determination and belief in myself that I too could do it.”