LinkedIn is pushing deeper into the daily operations of small businesses with a new subscription that bundles sales, marketing and hiring tools into a single, integrated hub. The move signals an ambition to be more than a professional networking site, positioning the platform as an all-purpose growth engine for founders and lean teams.
The new offering, called Premium All-in-One, is designed for users who juggle prospecting, promotion and recruiting without the support of large departments or complex software stacks. Instead of switching between separate tools, subscribers see a unified dashboard that surfaces activity across their pipeline, content and open roles, then suggests concrete next steps.
At $99.99 per month, Premium All-in-One sits at the high end of LinkedIn’s premium tiers, but the company is framing it as a replacement for multiple point solutions. The subscription folds in advanced search capabilities, outreach tools and AI assistance that were previously scattered across different products.
Key features include unlimited people and company searches with granular filters, InMail credits for direct outreach beyond a user’s immediate network, and AI writing support that can draft or refine personalized messages and posts. Auto-invite tools can automatically connect users with people who engage with their content, helping turn casual interactions into leads or candidates.
To encourage adoption, LinkedIn is layering in promotional credits. New users testing the service receive credits to promote job listings and boost posts in the feed, while paying subscribers get recurring monthly credits for both. Those incentives are aimed at helping small businesses quickly expand their reach without committing additional ad budgets.
LinkedIn points to early usage data from small businesses that have tested the integrated approach. According to the company, these users have seen notable lifts in key metrics, including follower growth, profile views and response rates to outreach driven by daily prospect suggestions.
Strategically, Premium All-in-One underscores LinkedIn’s effort to turn its vast professional graph into a more actionable operating system for small enterprises. By knitting together discovery, communication and hiring in one place, the company is betting that time-strapped owners will pay for a single, data-rich environment that helps them find customers, build a brand and recruit talent without leaving the platform.
