Armani, Mercedes, Tesla, Space X, Nike. These names all ring a bell, from fashion to flight. These brands have sold their identity.
From excellence, high performance, luxury. Various brands sell an identity to customers and prospects.
It's the same with you. You are a brand, your name is a brand, Chimamanda, Elon Musk, Nikola Tesla.
Names that sell an identity beyond their names or race. Every name here sells something. Innovation, Creativity.
You have a responsibility to yourself to be the brand someone associates something with even without knowing you.
Anini_ A notorious thief in Nigeria, That was his brand identity _ although for the wrong reasons.
Fela Kuta_ A rebel, revolutionary and an Icon.
It's up to you to be known for something. And it's up to you to participate in creating that notion, identity and brand.
Take steps to create an identity that represents who you're and what you want to be known for. You have a wide array of choices and the world is your stage
