Picsart is turning its popular design platform into a workplace for AI helpers, launching an agent marketplace where creators can effectively “hire” specialized assistants to handle repetitive creative and marketing tasks.

The company, long known as a go-to tool for Gen Z designers and social media managers, is positioning these agents as behind-the-scenes collaborators rather than simple filters or templates. Instead of manually resizing every asset or tweaking each product photo, users can assign those jobs to AI agents that plan, execute and refine workflows with minimal oversight.

“Creators have been stuck as the operator of every workflow — the one doing, not deciding,” said founder and CEO Hovhannes Avoyan in announcing the new system. “Our Agents change that relationship — you set direction, the agent builds a plan using real data, you approve, it executes.”

At launch, the marketplace features four agents: Flair, Resize Pro, Remix and Swap. Flair is the most ambitious, integrating with Shopify to act as a virtual growth strategist for online stores. It analyzes store performance and market trends, then suggests improvements such as unifying product photography or highlighting items more likely to convert. Picsart says future updates will let Flair run A/B tests and flag underperforming products, offering concrete recommendations to boost sales.

Resize Pro tackles one of the most tedious jobs in digital marketing: adapting content for dozens of platforms. Instead of simply cropping, it uses generative AI to extend frames so that vertical, square and horizontal versions look intentionally composed, not awkwardly trimmed.

Remix focuses on visual identity. Creators can describe a style — for example “vintage film,” “watercolor” or “cyberpunk” — and the agent will rework an existing photo library to match that aesthetic. Swap, meanwhile, specializes in changing backgrounds in bulk, helping brands quickly standardize imagery across campaigns.

Recognizing that many creators live inside messaging apps, Picsart lets users chat with these agents via WhatsApp and Telegram. That means a store owner can ask Flair for a performance update or request new image variants from a phone, without opening the main Picsart interface.

To address concerns about AI autonomy and hallucinations, Picsart includes adjustable “autonomy levels” so users can require explicit approval before an agent takes action. The company argues that because these agents operate within controlled workflows and data sources, they are less exposed to the kinds of prompt injection attacks that plague more open-ended chatbots.