Nothing stirs up Taylor Swift's fervent fan base quite like new material.

But in lieu of an album drop, the mystery surrounding the Grammy-winning artist's upcoming nuptials is doing just as much to mobilise her fandom.

But the global superstar - known for long-game teases and hidden Easter eggs that fans love to decode - has been coy on details of her wedding to American football star, Travis Kelce.

Since Swift and Kelcie announced their engagement in August with an Instagram post that was liked 37.5m times, Swifties worldwide have been digging for clues about when the wedding will be and what it will look like.

Swift hasn't released any specifics about the event, which has been dubbed America's "royal wedding". On Graham Norton Show, Swift hinted that it could be a big event with a large guest list, but has kept a tight lid on specifics.

It's led the internet, pop-culture enthusiasts and Swifties alike working to fill the blank space, with speculation ranging from possible to far-fetched.

For years, Swift has kept her fans curious, engaged and part of her narrative. The savvy storyteller is an expert at foreshadowing - dropping subtle hints about big releases in everything from her outfit choices to her website aesthetics. That has primed her devotees for this ultimate clue hunt.

But the 36-year-old bride-to-be has also made clear that Easter eggs will never apply to her personal life, leaving the world connecting dots that seemingly don't exist.

"She's got a very interesting and complicated relationship with her own fame and her own celebrity," says Joanna Weiss, a journalist and co-author of Taylor Swift: Album by Album, and a Swiftie since the 1989 album.

"The way she's able to build a fandom and a community and seed it with the clever things that she does on the internet made me really appreciate her, not just as an artist, but as a business person, cultural figure, and someone who understands how to navigate and manipulate the culture," Weiss says.