In a passionate plea, Femi Fadina, the President of the Association of Tourism Practitioners of Nigeria (ATPN), has voiced a compelling message to Nigerians abroad. His call is clear: turn your festive homecomings into strategic investments that can uplift and sustain Nigeria’s creative economy. Many people admire his vision, seeing it as an opportunity to contribute meaningfully to the nation.

Fadina recently shared his insights during an interview with the News Agency of Nigeria in Lagos, urging that these visits should not merely be viewed as times for leisure and celebration. Instead, they should be recognized as essential opportunities for cultural and financial reinvestment in Nigeria. Some listeners feel inspired, motivated by the idea of merging joy with purpose.

As the anticipation for the 2025 Detty December celebrations grows, Fadina's message is one of transformation. “Every concert, every curated experience, every cultural homecoming can and should  be a conversion funnel for investment engagement,” he asserted. 

“Don’t just come home to party. Come home to partner,” he implored, highlighting a need for a significant change in perspective among the diaspora. Yet, some remain apathetic, shrugging off the notion that their holiday trips should serve a higher purpose. Fadina pointed out that a large portion of funds sent by Nigerians abroad often goes towards family support and entertainment, with little directed toward long-term investments that could drive sustainable development.

“The challenge isn’t the volume of spending; it’s the direction of spending,” he stated, underlining a crucial economic insight. Reflecting on the staggering figures from the previous year, he noted that the 2024 Detty December festivities generated around N1.5 trillion in domestic spending. 

In his campaign to redirect this energy and spending, Fadina introduced an exciting calendar of events for the 2025 season, including Creative Capital Week, the EWA Experience Series, and a Cultural Economy Roundtable. 

Fadina stressed the importance of shifting perceptions surrounding the festivities, declaring, “We must move from consumerism to capital formation, from temporary spectacle to sustainable structure, from cultural excitement to cultural enterprise.” 

In closing, Fadina issued a powerful reminder: “Detty December is not just a party; it’s a platform for prosperity. Fun must now fund the future.” His call to action has sparked a conversation among the diaspora regarding their potential role in shaping Nigeria’s creative economy.