In a headline-grabbing move sure to shake up the immigration landscape, President Donald Trump has unveiled his administration’s latest brainchild: the “gold card.” This program hands wealthy foreigners a shortcut to living the American dream,for the eye-watering price of $1 million. Forget the traditional Green Card; this is immigration, Trump-style: exclusive, expensive, and designed for VIPs only.

Trumpcard.gov, the newly launched official website, is already buzzing. With a flashy “apply now” button, the site invites the world’s richest to jump the line,if they can stomach a $15,000 non-refundable processing fee just to get started. After a background check, applicants simply need to make a so-called “gift” of $1 million to the feds to receive their golden ticket, unlocking the right to live and work in the U.S. and putting them on a fast track to citizenship. No waiting in line with the masses!

Never one to undersell, President Trump hyped up his new plan at the White House: “Basically, it’s a Green Card, but much better. Much more powerful, a much stronger path,” he declared, insisting only “great people” need apply. The administration is spinning this as an economic masterstroke, supposedly aimed at attracting only the most successful and productive immigrants,unlike the “average” Green Card holders Trump officials have disparaged for years.

Commerce Secretary Howard Lutnick was almost breathless about the response, bragging that 10,000 people jumped at the chance during pre-registration. “I would expect over time that we’d sell, you know, thousands of these cards and raise, you know, billions, billions of dollars,” Lutnick boasted on camera. He painted a rosy picture of America’s coffers swelling with foreign cash, thanks to the deep pockets of global elites.

Lutnick didn’t miss the chance to talk down the standard immigration process, claiming Gold Card holders will be vastly superior to regular Green Card recipients, who he said earn less and use more public benefits,though, notably, he offered no data to back up these sweeping claims. Critics have long accused the Trump administration of favoring the rich and cracking down on everyone else; this program seems to fit the pattern perfectly.

With the Gold Card, Team Trump is trying to have it both ways: hardline on “undesirable” immigrants, but wide open for the world’s millionaires. The administration is quick to compare it to investor visa schemes in other countries, but insists the Trump version is the best, the biggest, and, naturally, the most American.

And for Fortune 500 bosses who want to import their star employees in style, there’s even a corporate version: just $2 million per worker, and your company’s international all-stars can be on U.S. soil in no time. Lutnick promised this will be a gamechanger for multinational giants.

As expected, big business and immigration lawyers are cheering from the sidelines, while critics warn this Gold Card scheme could turn U.S. immigration into a pay-to-play club for the global rich. Supporters argue it’ll pump money into the economy and create jobs without raising taxes, but for many, the optics are clear: in Trump’s America, citizenship might just have a price tag.

For now, the world is watching to see if the Gold Card delivers Trump’s promised billions,or if it just deepens the divide between those who can buy their way in and everyone else.