Pinterest, a visual discovery platform, has released its annual trend forecast for 2026. The company reports an 88% accuracy rate for its predictions over the past six years. Its methodology includes analysis of year-over-year growth in search terms, as well as identification of emerging patterns in user engagement with specific colors, aesthetics, and styles. The resulting report is widely referenced by industry professionals and consumers seeking insight into upcoming trends.

The 2026 trend report covers multiple categories, including beauty, home, travel, and food. However, the fashion segment has received the most attention. The data is expected to inform decisions by designers, retailers, and consumers as they plan for the upcoming year.

One notable finding is the significant increase in interest in the “brooch aesthetic.” Pinterest data shows a 110% year-over-year increase in searches for this term from 2024 to 2025. This suggests a renewed popularity for brooches as fashion accessories. The trend was observed at the 2025 Met Gala, where several public figures incorporated multiple brooches into their outfits, indicating mainstream adoption.

Another trend identified is the rise of cool, icy color palettes. Searches for “icy blue” increased by 50%, and interest in the “glacier aesthetic” rose by 35%. There is also a documented increase in searches for ice blue wedding dresses, indicating a shift away from traditional bridal colors. This data points to a broader acceptance of unconventional color choices in fashion for 2026.

The report also highlights a resurgence of 1980s-inspired fashion elements. These include tailored suits with sculpted shoulders, funnel necklines, and bold, gold jewelry. The maximalist trend is primarily driven by Gen Z and Millennial users, according to Pinterest’s demographic analysis. This marks a departure from recent minimalist trends, with a renewed focus on opulence and statement pieces.

In summary, Pinterest’s 2026 fashion trend forecast is based on quantifiable increases in user engagement with specific aesthetics and styles. The data indicates that brooches, icy blue tones, and 1980s-inspired silhouettes are likely to be prominent in the coming year. Given the platform’s historical accuracy, these trends are expected to influence both industry output and consumer behavior.