PiggyVest, one of Nigeria’s leading digital savings and investment platforms, has marked its tenth anniversary by announcing that it has paid out more than N3tn to users since launch.

The milestone underscores how a startup that began as “Piggybank.ng” has grown into a major player in West Africa’s fast-evolving fintech landscape, helping millions of Nigerians build a culture of disciplined saving in the face of economic volatility.

Founded by a young team seeking to curb what they described as “reckless spending” among their peers, PiggyVest started as a simple automated savings tool. Over the years, it has expanded into a full suite of products, including fixed savings, goal-based “Target Savings,” SafeLock features that lock funds for set periods, and dollar-denominated options designed to hedge against naira depreciation.

The company now serves more than five million users, many of them first-time savers who turned to digital tools as trust in traditional banking and cash-based methods eroded. The N3tn figure represents cumulative payouts of matured savings and investment returns to these customers over the past decade.

At an anniversary event in Lagos, co-founder and chief operating officer Odunayo Eweniyi said the platform’s growth reflects the determination of Nigerians to build financial resilience when given the right tools. She described the journey from a niche app to a mainstream financial service as proof that technology can reshape everyday money habits.

Co-founder and chief executive officer Somto Ifezue noted that the original idea was simply to solve a personal problem of saving consistently. The scale of today’s operations, he said, shows how a focused solution can evolve into what he called an “engine for wealth creation” for ordinary users.

Industry analysts point to PiggyVest’s emphasis on transparency, predictable returns and user education as key to its staying power in a crowded fintech market. By clearly communicating risks and returns, and by automating savings so that users “pay themselves first,” the platform has built a reputation for reliability during periods of inflation, recession and currency shocks.

Looking ahead, PiggyVest’s leadership has signalled plans to deepen its role in users’ financial lives, with potential moves into credit, insurance and other services that could turn the platform into a one-stop personal finance hub for Nigerians and, eventually, other African markets.