The Marketing strategy of "Free Fall" movie by university of Abuja students from the department of film and multimedia (Group A)

The marketing team for "Free Fall" gathered around the a table, eager to brainstorm innovative strategies to promote the upcoming film. Led by the  director, Blessing Adebayo the team consisted of students with a good social media accounts that can be used to publish the movie.

we outlined the objective: to create a buzzworthy campaign that would captivate the target audience and set "Free Fall" apart from other films in the same genre. The team knew that understanding their audience was key, so they began discussing demographics, psychographics, and viewing habits.

The team decided to leverage social media platforms to share engaging content, such as behind-the-scenes footage, teasers, and trailers.*Social Media Campaigns*: Share engaging content, utilize hashtags, and run targeted ads on platforms like Facebook, Twitter, and Instagram.*Content Creation*: Develop compelling trailers, teasers, and posters that capture the film's essence.

Public Relations: Craft press releases, secure interviews, and host exclusive events to generate buzz.

With a well-planned and executed marketing strategy the team was confident that "Free Fall" would generate significant buzz and attract a loyal audience. The countdown to the film's release had begun, and the marketing department is ready to make it a success.