Aesop's Eaux de Parfum unveils a new line that represents a departure from conventional fragrances, embodying an unconventional and narrative-driven approach to scent creation. Rooted in their commitment to combining the finest essential oils for holistic skin, hair, and body care, Aesop ventured into the realm of personal fragrances as a natural evolution of their product offerings.

Collaborating with distinguished French perfumers Barnabé Fillion and Céline Barel, Aesop crafted a collection of genderless and non-conformist fragrances that defy traditional olfactory norms. Each scent in this repertoire is designed to appeal to those seeking distinctive and storied fragrances that go beyond the ordinary.

Among their notable creations is Marrakech Intense, a tribute to Moroccan spices and the vibrant hues of the desert city, conceived in partnership with Barnabé Fillion. Tacit, developed with Céline Barel, pays homage to classic colognes and the delicate flora of the Mediterranean coastline.

Expanding their olfactory landscape, Aesop collaborated again with Barnabé Fillion on fragrances like Hwyl and Rōzu. Hwyl captures the essence of smoky woods, while Rōzu draws inspiration from Charlotte Perriand's life and the garden rose named in her honor. Additionally, Aesop introduced a series of conceptually rich fragrances under the umbrella of Othertopias—Miraceti, Karst, Erémia, Eidesis, Gloam, and Ouranon—designed to evoke the boundary between reality and imagination.

Beyond personal fragrances, Aesop offers a range of home fragrances, including Aromatique Candles, Room Sprays, Oil Burner Blends, and Incense, all crafted to enhance the sensory experience of their spaces. They even developed a botanical-based toilet deodorizer, demonstrating their holistic approach to scent across different facets of life.

Aesop elevates the experience of exploring their fragrances through innovative retail concepts. The Fragrance Armoire, found in select stores, not only displays perfume bottles but also features porous objects imbued with Aesop scents. This allows customers to experience each fragrance without applying them directly. Some stores further enhance this experience with an Infusion Chamber, where customers can scent their clothes with their chosen fragrance in a controlled environment.

For a truly immersive olfactory journey, Aesop offers the Sensorium—a dedicated room in select locations designed to provide unique olfactory experiences. These spaces enrich the intimate and personal encounter with Aesop's captivating fragrances, solidifying the brand's reputation as a beacon of unconventional elegance in the world of perfumery.

Aesop's Eaux de Parfum line not only celebrates the art of fragrance but also invites customers into a realm where storytelling, craftsmanship, and sensory exploration converge. By blending tradition with innovation, Aesop continues to captivate and inspire fragrance enthusiasts who appreciate the allure of the unexpected and the profound.

Source: Mensfolio.com