Entertainment has been transformed by streaming services, but what comes after industry heavyweights like Netflix, Hulu, and Disney+? Platforms are investigating novel tactics to differentiate themselves as competition intensifies. The emergence of specialty services targeting particular demographics, like Crunchyroll for anime fans or Shudder for horror enthusiasts, is one trend. 

The trend toward live content such as sports or reality shows to provide a real time viewing experience is another change. Furthermore, participatory storytelling, in which the audience shapes the story is becoming more and more popular.The  practice of combining many services into a single app, or "super-aggregation," may increase as customers manage more subscriptions. 

Innovation, personalization, and combining content with cutting edge technologies like augmented reality are key components of streaming's future as platforms look for new ways to draw in and hold on to viewers.