Adam Markowitz’s professional trajectory demonstrates a pattern of skill acquisition, industry transition, and data-driven decision-making. Initially, Markowitz spent five years as an aerospace engineer at NASA, contributing to the Space Shuttle Program. The operational environment at NASA required rigorous validation and trust in every component, which influenced his subsequent approach to business processes and risk management.
Following his tenure at NASA, Markowitz identified a shift in his career objectives. He independently acquired software development skills and, in 2013, founded Portfolium, a digital portfolio platform aimed at connecting students with employers. Portfolium achieved market traction and was acquired by Instructure in 2019 for $43 million. This exit provided Markowitz with direct experience in managing sensitive data and navigating enterprise trust requirements, including security audits and compliance reviews.
During his time at Portfolium, Markowitz observed inefficiencies in the compliance process, which was largely manual and resource-intensive. This observation led to the identification of a market gap: the lack of automated tools for governance, risk, and compliance management. This insight became the basis for his next venture.
In 2020, Markowitz co-founded Drata, an AI-native trust management platform designed to automate compliance and assurance processes for organizations. Drata’s value proposition centers on reducing the operational burden of compliance while increasing reliability and auditability for customers, partners, and regulators.
Drata launched publicly in early 2021 after achieving internal compliance benchmarks. The company demonstrated rapid product-market fit, acquiring 100 customers within 45 days of launch. By the end of its first year, Drata reported 1,000 customers and $10 million in annual recurring revenue (ARR), exceeding initial projections by a factor of ten.
As of the latest available data, Drata serves over 8,000 customers in more than 60 countries, including approximately one-third of the Cloud 100. Its client base spans startups and large enterprises such as Chipotle, OpenAI, and CrowdStrike. In under four years, Drata’s ARR surpassed $100 million. The company has also expanded its product suite through acquisitions, including SafeBase, to strengthen its market position in trust management.
Markowitz attributes Drata’s growth to a deliberate focus on organizational culture, which he describes as a system rather than a slogan. He asserts that a scalable, values-driven culture is critical for attracting talent, making strategic decisions, and maintaining operational alignment as the company grows. Drata’s workforce has expanded to over 700 employees, with culture cited as a key retention and performance factor.
In the early stages, Markowitz and his team allocated significant time and resources to product development and market entry. As the company scaled, his responsibilities shifted toward customer engagement, talent management, long-term strategy, and cultural stewardship. Markowitz employs daily routines, including cold plunges and exercise, to maintain personal discipline and leadership effectiveness.
For prospective entrepreneurs, Markowitz identifies three primary factors for success: alignment of the founding team around a shared vision, intentional development of scalable culture, and recognition of trust as a core business driver rather than a compliance obligation. He suggests that these elements are critical for differentiation and sustainable growth in competitive markets.
Markowitz’s career illustrates the transferability of technical and operational skills across industries. By leveraging expertise in engineering, risk management, and organizational culture, he has established Drata as a leading provider of compliance automation solutions, serving thousands of organizations and generating significant recurring revenue.