In a jaw-dropping turn of events, the global brand of legendary Brazilian footballer Pelé has been snatched up by none other than Neymar Jr.'s family, marking a sensational milestone in the world of sports! The acquisition was officially announced by Neymar Santos Sr. at the illustrious Pelé Museum in Santos, the very city that played host to Pelé’s monumental career. “We are proud to reach this milestone,” he declared, making it clear that Pelé’s name still packs a punch as a formidable global brand. “We want to enhance its identity and bring it into the present.”

While details of the deal remain under wraps, Brazilian media have reported a staggering valuation of around USD 18 million! Previously, the rights to the Pelé brand were held by U.S.-based Sport 10, but now they belong to Neymar’s NR Sports. This acquisition is nothing less than a bold statement in the world of sports branding!

Pelé, regarded by many as the greatest footballer of all time, brought home three World Cups for Brazil in the glorious years of 1958, 1962, and 1970. Although he passed away in December 2022, his legacy is still alive and kicking, commanding respect and admiration worldwide!

Flavia, Pelé’s daughter, was present to witness this emotional transfer of brand rights. “There are no words to describe the emotion of bringing back a brand that is the soul, humanity, and love. It’s priceless… as his daughter, I feel honoured and happy,” she gushed, highlighting the family's deep emotional ties to Pelé’s extraordinary legacy.

NR Sports boldly dubbed the acquisition as the “repatriation” of “one of the greatest symbols in the history of global sport.” This is a significant leap toward preserving and elevating Pelé’s legacy for years to come. The family is clearly committed to honoring Pelé’s contributions to football while updating his brand to resonate with today's audiences.

This acquisition doesn't just signal a new chapter for the Pelé brand, it underscores the lasting impact of Pelé’s legacy on football and culture! With Neymar Jr. continuing to dazzle fans on the global stage, the collaboration between his family and Pelé’s iconic legacy is bound to generate thrilling opportunities for fans and future generations of football lovers. Buckle up, because this is just the beginning!