Bluesky is expanding beyond its flagship social network with Attie, an AI assistant designed to let everyday users shape the algorithms that shape their feeds. Rather than another social app, Attie is a standalone product built on Bluesky’s open AT Protocol, aimed at putting recommendation power directly in users’ hands.

Attie uses Anthropic’s Claude as its engine, but hides the complexity behind a conversational interface. Users log in with their existing identity on any app running on the AT Protocol, including Bluesky. From there, they can describe in plain language the kind of posts, people, or topics they want to see, and Attie turns those instructions into custom feeds.

Because Bluesky’s ecosystem is built on an open protocol, Attie can draw on a shared pool of public social data. That allows the assistant to quickly infer what a user has been engaging with and what they might want more of, then generate feeds tailored to those interests. Users can ask Attie what to read, who to follow, or what to repost, and refine the results iteratively, without writing a line of code.

Bluesky’s leadership frames Attie as a deliberate contrast to the opaque recommendation systems that dominate major platforms. Instead of AI tuned to maximize time-on-site or ad impressions, Attie is pitched as AI that “serves people, not platforms,” giving individuals the tools to build their own discovery engines and, eventually, their own software.

In its initial phase, Attie focuses on building and viewing feeds that will later be accessible inside Bluesky and other apps on the protocol. The longer-term vision is more ambitious: users “vibe-coding” their own social apps and utilities on top of the same open infrastructure, using natural language to specify behavior and features.

The project also reflects an internal shift at Bluesky. Former CEO Jay Graber, now chief innovation officer, has moved from company operations back to hands-on product and protocol work, leading the team behind Attie. Backed by a substantial funding round that extends Bluesky’s runway for several years, the company is betting that an open, decentralized ecosystem can support a thriving market of apps, services, and hosting providers built on the AT Protocol, with Attie as one of its first flagship experiments in user-directed AI.