Can we talk about Funke Akindele and the brain behind her blockbusters?

From the outset, you can tell this woman is a strategist. It’s not just about making the movie; she understands how to build anticipation around it.

Look at the timing of her releases, the publicity, the way she gets people talking… the marketing is INSANE.

She recently revealed her upcoming movie, The Four and somehow, it feels like everywhere you scroll, there’s another skit or piece of content subtly promoting the movie.

And honestly? She’s good. 👏🏽

It makes me wonder how much of a movie’s success is actually about the movie itself and how much is about the strategy behind getting people excited enough to watch it.

Anyway, how many of you are anticipating The Four as much as I am?