Every great story has a direction but sometimes, even the best storytellers get stuck wondering, “Is this flowing well?” or “Does this actually make sense?”

That’s exactly why we built ìtàn, Blogshop’s AI-powered Story Coach.

ìtàn helps you do three important things:

1. Navigate your story

It shows you where your ideas are strong, where they drift, and how to guide your narrative so people stay engaged from start to finish.

2. Analyze your writing

Tone, clarity, structure, ìtàn breaks everything down and highlights what’s working and what needs a little polishing.

3. Strengthen your direction

Whether you’re writing a personal story, product review, campus gist or deep life reflection, ìtàn gives suggestions that sharpen your message and keep your story on track.

It’s like having a creative partner who reads your work, understands your intention and helps you say it better without losing your voice.

At Blogshop, we want storytelling to feel effortless, enjoyable and rewarding.

ìtàn is here to make sure you always put your best story forward.

Your story matters, we’re just helping you tell it with more confidence.